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Comfort Zone SoftSkills Training
No selling, no cold calling, no gimmicks, just sound advice and guidance, a commonsense approach and its practical application for your business development
There are many ways for those of you who hate the idea of selling to nevertheless attain substantial business growth. We've highlighted some here that are addressed in depth in our SoftSkills course to whet your appetite:
- The first is simple (though not always easy to make the time for): Favourably differentiate your company and its offerings from those of your competitors - Many small businesses don't do this, wrongly believing it's only for the Big Boys - those with big budgets and sales and marketing teams
- Once you've have the basic essentials right, you can work on the image your company portrays to the outside world
- And make sure you're really looking after your customers once they've come on board - They are your raison d'être and an important route to more, profitable business - You'll see SIX ways to do it well, five of them are simple and can be put into effect with immediate positive results, the sixth takes more effort but the payback is worth it
- Everyone loves recommendations and referrals - Learn how to actively elicit them rather than passively waiting for them to drop in your lap - Then learn how to act on them
- Some people find networking really works for them yet others put in a lot of time and effort with little or nothing to show for their endeavours - Learn gentle networking techniques that produce tangible results
- Use the information you glean from your existing customers to identify and attract new ones
- Discover how fact finding can help you to identify the potential for you in a new (or previously failed) market
This course doesn't just tell you what to do, it shows you how to do it. You decide your objectives right at the outset and prioritise your learning to reach those objectives. And, when you submit your completed worksheets, you have access to feedback by email and telephone to help you.
Overview - contents
Course Introduction
How to find your way around this course and some preliminary things to think about and do
Affirm Your Company Strategy
Check that the foundations of your business are solid and ensuring that you have a plan to get you where you want to be
Build Firm Foundations With Your Customers
Explore the potential uses of the telephone as a more effective communications tool. Start to find ways you can use it to communicate with your existing customers
Attract New Customers
Look at ways you can grow your business without overtly selling. Remain within your comfort zone
Recognise Yourself And Others
Learning about yourself and others. Find out how to put that learning to very effective use
Make First Impressions Count
How to create a professional impression with anyone who contacts your company
Prepare For And Manage Any Meeting
Prepare effectively for any meeting. Create the image you want and get what you want from the meeting
Cast Your Net
Find out about networking and get the most from your networking activities
Get Referrals and Recommendations
Distinguish between referrals and recommendations. Explore how to judge the timing and what to say to satisfied customers to elicit a recommendation
The Referral Recommendation Call
How to make contact and talk to the right person, without inadvertently breaking any laws of the land or being diverted or rebuffed by a well meaning or misguided gatekeeper
Fact Find Your Way To Success
Find out how to use fact finding to grow your business
Qualitative Telephone Research
Much easier than selling, these techniques are particularly effective for those of who offer relatively high value, low volume products, services or solutions
Source The Best Marketing Data
Source the best raw data possible for your marketing and fact finding activities. Ensure that you can easily manage it once you have it
Quantitative Telephone Research
Research your customer base. Particularly useful for larger customer bases - where individual transactions may be small but potential value of each customer over time can be unlimited
Value Your Customers
Assess the lifetime value of your customers. Look at them from a different perspective. Explore ways to manage your relationship with them to keep and grow them
Manage Your Data
Assess your needs for data management
SoftSkills Culmination
Recap and a look at the positive effects your activities should already be having on your business
Price: £797 + VAT - includes 2 months' email and telephone guidance and support