Comfort Zone Gold

Course overview

We demystify what many of our clients see as gobbledygook marketing-speak and make sure you have your company brand sorted out.

There are modules that specifically focus on the use of the telephone:

How it can be used to help you win, keep and grow customers - Even if you believe that nobody in your organisation will ever bring him/ herself to cold call anyone (until you bring in a dedicated salesperson) and you are prepared to accept this situation, the telephone modules are brilliant at showing you how to qualify and maximise the outcome of every incoming inquiry and follow up existing contacts.

Don't just wait for recommendations from your customers: Learn when and how to ask for them. And optimize the connections you make from your networking activities.

Plus there's another way that takes a completely different approach that the average small business wouldn't have thought of trying but is so doable, once you know how:

It's called Fact Find Your Way To Success and it's all about how desk and telephone research can help you grow your business without overtly selling

Other modules apply equally well to telephone and face-to-face sales situations:

These cover the more traditional skills such as questioning techniques and presentation of offer, handling objections and closing - though in truth, once you get your mindset and approach right objections occur far less frequently and closing becomes much more natural.

And there's one module specifically on how to get the most out of face-to-face meetings:

From the initial one-to-one exploratory meeting, through to standard and formal presentations.

But, since sales skills alone will only get anyone so far, there are also modules on:

How to get organised, how to source and manage raw data for prospecting, people skills, negotiation skills, customer segmentation, growth and retention, networking and the basics on using the written word to sell.

Whilst this course includes many real and hypothetical examples to illustrate how the skills you're learning can be put into practice, we don't incorporate role play. You can introduce it if you like but our experience has shown that only extroverts and those who don't need it enjoy and excel at the activity, everyone else just squirms with embarrassment!

Course Content

Believe it or not, your skills in certain areas are probably already quite good. So you'll find that you'll be able to complete some of the modules in minutes. And remember that you take the course at your own pace, fitting your learning in and around the demands of your business - you don't have to do it all at once!

Check out How to get the most from this course to see how to make it work best for you.

We start with your soft skills:

Course Introduction
Affirm Your Company Strategy (Get your brand sorted)
Build Firm Foundations With Your Customers
Attract New Customers
Recognise Yourself And Others
Make First Impressions Count
Prepare For And Manage Any Meeting
Cast Your Net
Get Referrals And Recommendations
The Referral Recommendation Call
Fact Find Your Way To Success
Qualitative Telephone Research
Source The Best Marketing Data
Quantitative Telephone Research
Value Your Customers
Manage Your Data

Then we progress to gentle sales communication skills with:

Serious Prospecting
Organise Your Prospecting Time
Get The Most From Each Call
Open The Gate (How to get through to the Decision Maker)
Open The sale
Create And Maintain Interest
Buying Signals And Committal
Secure A New Business Meeting
Present Your Offer
Present Yourself In The Best Light
Close The Deal
Sort Out Objections Once And For All
Learn The Art Of Negotiation
Write To Sell
Grand Finale (See how far you've come and how to incorporate The Ongoing Sales Process to continue to grow your company)

Price: £1,947 + VAT - includes 3 months' email and telephone guidance and support

Still pondering? Well, you wouldn't be wasting your time over nothing, so talk to us: We can help you grow profitable business and get your company where you want it to be. We're here, ready and waiting to help you.

Call us now on +44 (0)20 7209 1284 (Monday to Friday 9am to 5.30pm UK time, excluding Bank Holidays please!)

We're only a phone call or an email away to provide you with practical training and moral support!

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