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Fact Find Your Way To Success
Course overview
Definition of market research by the Chartered Institute of Marketing:
"The means used by those who provide goods and services to keep themselves in touch with the needs and wants of those who buy and use those goods and services... It is basically a fact finding activity and services management by decreasing the field of uncertainty within which often vital business decisions are taken."
This course de-mystifies Market Research and explores how any business, regardless of size or industry can incorporate elements of fact-finding to greatly enhance and improve the success of its sales activities.
It explains different types of research; the methodology employed and evaluates what research you can realistically undertake yourself. And then it shows you step by step how to apply each of these to maximise your sales and marketing communication activities:
- Investigate whether you are sitting on a wealth of untapped information and see how profiling your own existing customers and identifying their traits can steer you to better prospects
- Learn three hard and fast points to be clear on before you carry out any research
- Start to look at practical applications for telephone research in your business
- Find out how one company used free-form research to re-evaluate a previously failed market speedily, cost effectively and got meetings with two Board level Directors of £400 million turnover companies - all within four weeks
- Go through the step by step guide on how to apply this type of research to your business for either a previously failed or potential new market
- Commit to a plan that's realistic for your circumstances
- Share the experience of a delegate who applied the free-form research approach described in this course (together with the prospecting approach described in the full Comfort Zone Gold course) and discover the results he achieved
- Then find out how you can use a structured telephone approach to test assumptions about a market you're already active in
- Set the scene for your company and start off on the right track
- Discover how to put a call guide together and how to phrase your questions in a user-friendly way that gets you the answers you need. You get both sample customer and sample prospect call guides
- Understand why you never roll out a structured telephone research project until you have tested it
- Appreciate the need for a far more structured routine than free-form research and see how to plan such a routine
- See how to set up spreadsheets, how to "read" the results and explore how you can best use the information you have amassed to maximise your sales and marketing activities and get more, profitable business
Summary
If "Fact Find Your Way To Success" were delivered in the traditional way in a classroom with a trainer, it would be a jam packed, full-to-bursting, one-day course. In all likelihood delegates would not have a clue what questions they needed to ask the trainer until they had gone away and tried to implement their learning in their business.
This way you read through the entire course at your own pace and place then use the Discussion worksheet that accompanies the course to clarify the aims of any research you intend to undertake.
Submit the Discussion worksheet to us and claim your telephone consultation. We'll email you with a choice of days and times to contact us, and you're up and running! And we're with you, providing email support for a whole month.
Price: £497 + VAT - includes a telephone consultation and a full month's email mentoring
What are you waiting for?
Start learning now how you can implement fact-finding to grow your business!