Linda Mattacks M IDM
Linda is a trained Sales Trainer and the author of our courses. She has more than 25 years' experience in sales, sales training, telemarketing and business development.
She has worked in a number of sectors including media, healthcare, advertising and communications. Moreover, her clients are drawn from a wide range of service and solution providers and the manufacturing industry, from blue chip corporations to small and medium sized businesses.
She has helped her clients achieve significant growth through a structured yet personalised approach, both to retain and develop existing business and identify and target new prospects.
Linda had her grounding in sales training at the then Thompson owned Times newspaper group, which was renowned for the high quality of its sales training. She has spent many years managing and training people in sales, marketing and communication skills. Recognising the profound value of telemarketing and business development done well and the horrors of many unprofessional attempts in this area, Linda has written the Selling For Business distance learning courses.
Drawing on her considerable sales and research experience she provides courses that are both effective and enjoyable.
The courses provide easily accessible training for people who are not in a position (or may not want) to take time out to attend formal training sessions, either in-house or on other premises. She is the primary point of e- and telephone coaching, acting as a sounding board, providing an empathetic ear and sound advice to course delegates.
Linda is also available to tailor the course material to work equally well within larger organisations either with or without their own in-house trainers or provide the tailored training direct to their employees.
Linda Mattacks has been a full Member of the Institute of Direct Marketing since membership was made available in 1995.
McCann-Erickson
"Linda Mattacks is one of those rare professionals who combine deep strategy-awareness with a thoroughly practical approach to business marketing. What's more, she is as much a hard-nosed and sales-driven results seeker as she is an intuitive people person who understands what makes a sales force or tele-researcher, and all of us, tick.
She has built a wealth of experience in business research, marketing campaign planning and project management. Linda has helped organisations of all types and sizes in the UK and Europe to learn more about their customers and markets, and turn that knowledge into revenue. Her mature and human manner have won her both business partners' and colleagues' complete trust, which has opened many new opportunities for all involved. She deserves our highest regards for her achievements and we are grateful for her support."
Jaakko Alanko - MD McCann-Erickson, Business Division, London, England
Phil Parkin
Director - CoZo Limited
Phil brings broad experience of Business Development for smaller companies mainly within the IT industry.
Much of this has been as Company Director or Senior Management with Sales and Marketing responsibilities.
Phil started in the IT industry in operations and operations management. Moving into software he spent several years in programmimg, systems analysis, systems design and implementation, team and project management, customer support and liaison before moving into sales.
His sales roles have included systems, software and services.
As salesman he has provided major software solutions to blue chip companies across the UK and Europe. As senior manager/Director he has been responsible not only for sales and marketing but also for solution design and Project management and implementation.
