Does Your Elevator Pitch Soar or Plummet?

Have you ever thought how the very term ‘elevator pitch’ sounds so alien and sales spiel? And is it any wonder that so many Brits are useless at applying this powerful tool?

How many times have you met someone at a business event (networking or otherwise) and totally switched off the moment the other person opened his or her mouth? And went on about, what – can you even remember?

And how often have you inflicted that same boredom on others? Ouch!

All the so-called networking wisdom states we need an elevator pitch that succinctly and memorably embeds what we do in our listener’s brain.

Yet what was the last great or even decent elevator pitch you heard?

• Why was it good?
• Why did you remember it?
• Did it make you want to get to know the person better?
• Did it make you think of someone the person might be able to help?
• Have you passed any business to that person?

These questions are just for starters

Linda

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